One of the reasons that people become interested in Internet marketing is because they view it as an easily automated opportunity. It seems too easy to set up a website that people can visit in order to buy products, do all you can to attract business to your site, and just sit back and wait on the money to start rolling in.

This view would make it seem like there is not much recurring effort that needs to be put in. Perhaps this is why so many internet marketers think that they can ignore proper customer service altogether. The problem lies in the fact that customer service is just as important in an online business as it is to one that isn’t online. Here we will demonstrate some of the techniques you can use in your internet marketing efforts to give the best customer service possible to your customers.

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The first step to take is to keep and accurate and up-to-date record of your clients. Invest in some customer management software or create your own database. When you send notices and emails to your clients, address them by name, using either their first, last, or both names. It may surprise you to find out how much of a difference calling someone by there actual name can make in their attitude towards you. It is far superior to the more often used, “Hello there!”

You could also run a giveaway. This will encourage people to contact you. Don’t offer something free to each person who gets back in touch. You can make the contest run in any manner you choose. People are very happy when they win things. Choosing the winner could be as easy as picking a random winner from those who respond to your question. You also choose what kind of question to ask. You could ask basic trivia, or look for business feedback. No matter what you choose, you will be surprised at how many people respond. You could even find some correspondence from someone who isn’t even on your list.

Keep your website and e-mail functions working properly. Nothing turns off a potential buyer faster than trying to get in touch with you about your product and having their e-mail bounce back to them. If you clean out your inbox so it doesn’t get filled beyond capacity this should not be a problem. In addition to people getting frustrated, they may also think of you as a spammer if too many of their e-mails bounce!

There are so many ways to offer customer service to your clients and buyers. Many people don’t think they will get good customer service online; some fear that many web businesses are scams. There is no better way to relieve such fears and get people to trust you than to offer good customer service that is also personal.

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