Press releases are a hidden gem when it comes to attracting a consistent flow of targeted traffic for your local small business when used correctly.
In the past PR professionals used press releases in hopes of getting their clients some media exposure. The process itself was long, boring and tedious with no guaranteed results or any long term benefits. All that time and effort for some media coverage going to waste.
Not anymore, those days are long gone since the power of the internet.
Press releases are used for a wide range of topics instead of just newsworthy subjects. Now, not all press releases will get you on the nightly news but they certainly can serve you and your local small business in several other ways.
Improve Your SEO and Capture New Readers
Now your press release can be seen by readers without ever touching the hand of a journalist. You will quickly find that sites such as Yahoo News, Google News and Bing News are constantly looking for recent press releases from site such as PR Web.
This becomes a treasure trove to you, the small business owner who is looking for an added edge to grow your local business and will help you to reach hundreds if not thousands of potentially new clients and customers.
This will also help your SEO on your local business website since this PR sites typically hold a higher ranking and if that wasn’t enough, other people subscribe to PR sites via RSS feeds that will also give you a boost in your websites rankings. Not a bad way of ensuring that your hard work and effort pays off.
Should You Hire a Professional or Be a Lone Ranger?
Well that all depends. How do you value your time? Have you created press releases before or are you willing to roll up your sleeves, get your nose bloodied a bit as you learn how to write an effective press release and hope that you did it correctly. Time that you waste learning something that you may only use a handful of times may not be the best use of your greatest resource, your time.
Now, if your back is against a wall or you have a pigheaded determination like me and need to learn it on your own because of your Lone Ranger mentality. Then let me at least give you a few tips that will help. Just click the link below.
If after reading the above article or you just know ahead of time that you would rather have someone else write the press release for you, just contact my support desk and we would gladly take care of that for you.
How Much Does It Cost?
Well there are free paid services out there for press releases such as PR.com and PRLog.org but like the old saying goes, “You get what you paid for”. Although they are free you have to take into consideration your time, your investment and what your return is. With free services there are a few things to consider. Some of them will not allow for live links in the press release so there goes some of the SEO factor in the equation. Others don’t have the reach that you may find with PRWeb.com, leaving you with far fewer backlinks to your website.
If you’re going to use press releases (which you should) as part of your overall online marketing solution for your local small business, then you may as well do it correctly to receive the greatest benefit from your efforts. PRweb has very affordable option starting at $80 which in turn can result in hundreds of backlinks and ensures that your press release shows up in the major search results which is extremely powerful.
There you have it, one of the most powerful ways to attract a consistent flow of prospects that are interested in what you have to offer. Like everything else in marketing, its great information to read but you must implement this strategy in order to see the benefits.
