Advertising on Facebook is not as hard as it seems. Below are some general suggestions that will explore how you can obtain the most out of your Facebook advertising campaign the easy way.
One general suggestion that new Facebook advertisers seem to ignore is to separate their ads by gender. This is crucial because men and women will generally click on different types of ads. So if you really want to improve your ad is effectiveness, you should ensure that you don’t ignore this step. You will also discover that only is there a difference in the way they respond, but there is also a difference in the cost of the ad. For example, if you are advertising a weight loss eBook that has 2 versions, one for men and the other for women. In this example, you can simply split them by gender and see what happens for each. By utilizing this one easy feature you will tap into two different genders effectively, without having to worry about the response.
Advertisement copy is tremendously important, so do test different ad copy with your ads. You need to be able to write ad copy that hits the right triggers and buttons. You have to find a way to make your ads distinctive from all the others. There is a particular formula with classified ads, and that really is very similar to what you’ll be doing at Facebook. Good copy has a call to action statement telling people what action you want them to take.
The thing about copywritiing, and that’s all this is, is that it is critical to have a call to action whereby you are directly commanding, sort of, people to take an action. If you know your target market, then you will know how to talk to them and use jargon they also use. So do the things that have been proven to yield good results, and you’ll do well with your ads. As always, the more you work on what you need to do for success, the more successful you’ll be.
Test the performance of your ads at various times. Many times you’ll notice that an ad is giving a better performance at a certain time of the day. Even though you don’t have any feature on Facebook that lets you select the time of the day when your ads should run, you can manually turn your ads on/off to see which times are giving you the best results. The thing that causes the most hassle is that you have to look at the ads on a consistent basis. You will have to test various times of the day until Facebook gets this type of feature.
In conclusion, Facebook is evolving just like other marketing systems. But the bonus right now is that it is still in the beginning stages which means that it can only get better.